The main aim of any email marketing is to drive greater and greater conversions. Your email copy can be on point while increasing a lot of traffic, but if it fails to drive conversions, then your hard work and efforts go in vain. It is very important for your email marketing copy to start converting.
Maximize Your Conversion Rate Through a Killer Email Marketing Copy
Now, who is going to guide you for that? Here, we are going to help you by telling you some of the essential tips which are going to help you increase your conversions through your email marketing copy.
Here are the essential tips and key points to reach your goal:
The Subject Line: The subject line of the email matters a lot. This is the main decisive item that decides whether the recipient of the email opens the email, deletes the email, ignores the email or reports it as spam.
Your subject line should be catchy but should not look inappropriate. It should be simple but creative enough to grab the reader’s attention to check out the copy.
The first line: Yes, along with your subject, the first line is equally important. This is because of the reason that the first line shows to the recipient as the preview text in the inbox. If the text contains something that turns off the mind of the reader even after having an amazing subject line, everything goes in vain. For example, including a link as your first line is the worst choice.
Be creative with your preview text. It should not look like spam to the reader and should be simple enough to continue carrying on the interest created by the subject line. If you really want your email marketing copy to start converting, then you have to nail each and every point.
Content Writing: The next important step is content writing which should be in proper structure and words. The body of the email has to be professional, logical and well oriented to attract the recipients. If the text includes a lot of stuff to say, it is better to divide them into pointers as it increases readability and removes the monotonous feel from the text portion. It is necessary for the reader not to feel bored by the email and find it intriguing instead so that he takes an interest in the matter.
Keep it simple and professional: Don’t overuse exclamation marks and too many capital letters. Doing so would make your email look like spam and unimportant. Using too many capitalized letters and exclamation marks makes your email copy look like a fake advertisement and it could not only make the reader lose his inters but also make him report you or unsubscribe you which is a great loss on your part.
Thus, it is very important to gain your reader’s trust and interest and make him continue reading the email without thinking of it as spam or fake email copy.
Build your content according to your audience: Know your audience well and draft your content and matter according to what your audience wants. Audience based content should be developed. If you are not so sure of your ability to content writing, then you can take help from the content writing companies. A lot of content writing company in India provides with the services of delivering the desired kind of content for any kind of purpose. You can contact any such company which may help you ahead with the writing stuff.
Write in a conversational tone: It is always advisable for you to write an email marketing copy in a conversational tone as it engages the attention of the reader and makes the writing more interactive. It has been proven that any text written in conversational form creates a better connection with the reader and compels him/her to take an active part in the conversation. Thus, if you are desperate to catch on to your reader’s attention, you should go ahead with writing in the conversational tone. If you are using a company, then ask them to write the content in a conversational tone.
Ways of delivering your content: Another way of delivering your content is through using a storytelling method. The storytelling method is another very compelling way of writing that has the power to grab the reader’s attention for a long time. Along with increasing the engagement with the products, it also creates a special bond during the course of storytelling. It connects to the emotions of the readers and helps them to participate in the way.
Storytelling not only engages children but also adults because storytelling itself is an art that has the capability of connecting with the reader apart from developing his engagement in the story.
Include sneak peeks: Readers like it when they can get a glimpse of what they are going to get into. So, do not hide. It is the first principle. Do not hide anything from your reader as it may cause the development of distrust. Instead, offer them as much as you can. If your first email copy contains details about your products and some facts that are not known to the public, then it is bound to interest the reader into reading the matter as the email copy is working into his benefit. He gets the benefits and you get the engagement. Hence, it is a win-win situation.
Be honest: This is the key point. Do not lie to your recipients and do not make any fake promises. Stay on your ground and reveal the true details. Do not try to scam your audience, which may result in a greater disadvantage for you.
Here, we discussed how to write a killer email marketing copy that converts leads.
The points discussed above are very important and necessary while drafting an email marketing copy. The motive is to develop an email copy that drives conversions along with building a company-audience relationship. Developing an email that converts easily isn’t an easy task but it isn’t impossible either. You need proper practice and hard work.