This week, at the I/O developer event, Google declared a new method to restrict the amount of tracking done on you online by advertisers. As per media reports, the firm is launching a new set of controls that will permit consumers to view all of the cookies presently amassed by the browser and offer them the choice of banning any trackers they do not like. It is not clear how the latest controls will operate, and the pending UI was not made accessible to reports, but the firm defined it as a new measure in how Chrome defends consumers’ privacy.

Google is also making efforts against non-cookie tracking methods such as browser fingerprinting, lowering the level of passive data Chrome offers to websites and taking new measures to battle active fingerprinting methods.

“Our experience displays that users prefer ads that are tailored to their interests and requirements,” Prabhakar Raghavan, VP for Google engineering, claimed to the media in an interview, “but only if those advertizes offer choice, transparency, and control.”

Speaking of ads, Action Launcher has got a renovation for the spring, but its largest modification might be how it earns money. The version 40 of the Android app has rolled out an Action Search function that sees all over contacts, apps, the web, and settings, but also shows ads whenever you search for something that is not on-device. If you need Action Search to ask Google for results on the Internet, you have to both buy a one-time Plus upgrade worth $7 and the a yearly Supporter Pack worth $5.

Creator Chris Lacy spoke while clarifying why he is employing this model: income is down. While the scenario is not dire, this can offer an “extra” source of revenue that does not rely on asking enthusiasts to pay for Supporter Packs or sneaky behavior. Tools such as Action Launcher require a steady stream of income to “improve, survive, and flourish.