Survey: Worst EDSA Traffic Attracts More Online Christmas Shoppers

EDSA traffic worst

Photo Credit:

With Christmas shopping season just around the corner, more Filipinos in Metro Manila prefer to shop online instead of going to huge malls. The reason? The traffic in EDSA is getting worst more than ever. This is according to a recent survey conducted by Pulse Asia, a public opinion polling body in the Philippines.

According to Pulse Asia, they asked 2,500 people who plan to shop this Christmas season. The participants were asked if they prefer to shop in malls near EDSA or to buy online. They were given three choices of reasons: a) More economical, b) Security, and c) Availability of choices.

Based on the results, 84.2% of the respondents choose online shopping. But surprisingly, more than half of them did not choose any of the three reasons given. Instead, they added another reason, d) Worst EDSA traffic. Their second leading reason is security, followed by availability of choices.

Meanwhile, 43.4% of the traditional shoppers said they love shopping on malls because they can properly check the actual product before buying them. Security is also their second leading reason, and only 3.3% of them choose “more economical” and “availability of choices” as other reasons.

Nevertheless, 25.4% of the respondents who prefer to shop in EDSA malls said they really want to shop online but they have no credit card, bank account, or online payment account. Majority of these respondents have no smartphone or Internet at home.

“Given the fact that traffic in EDSA is at its worst during ordinary days, I’m not surprised with the results. Christmas shoppers today are fed up. They are eager to find other options to be more comfortable while shopping.” Filipino broadcaster, host and economist Winnie Monsod said

“But while the MMDA (Metropolitan Manila Development Authority) are still having a hard in solving this EDSA traffic problem, let’s not forget the greedy bus drivers and the undisciplined motorists and pedestrians.” Ms. Monsod added, noting that the Filipino culture has to improve.

“I have no idea about the prices of goods online, but I’m pretty sure that online shopping website owners are taking advantage of social media in terms of marketing. It’s pity though that mall store owners have no other choice but to maintain their prices competitive.” She explained further.

On the other hand, Fitz Villafuerte, a registered financial planner and famous Filipino blogger, advised everyone to do some price comparison before they go shopping. In addition, he suggests saving money instead of spending their 13th month pay and Christmas bonuses on unnecessary gadgets.

Earlier last month, MMDA Chairman Francis Tolentino rejected the proposal of Ariel Inton, a board member of the proposal of Land Transportation Franchising and Regulatory Board (LTFRB). Inton proposed that private vehicles should be banned on EDSA from 6 a.m. to 9 a.m. four days a week.

Later, MMDA General Manager Emerson Carlos reportedly said in a radio program that the agency will construct a so-called “bikini island” on Edsa corner North Avenue and Congressional Avenue. In this new traffic scheme, this triangular rotunda will replace the U-slot and may ease the flow of traffic.

Related Posts:

* MMDA to Offer Subsidized Dashboard Cameras in 2015
* SM Store Now Open for Online Shopping, Offers Free Delivery
* Traffic Problem Solution? P378-Billion First Metro Manila Subway Project to Start Soon



No Responses