2015 MMFF Movie Entries Criteria Improved to Have Better Movies

Bonifacio Ang Unang Pangulo Cast

Starting 2015, the criteria for choosing a movie to be included in the MMFF (Metro Manila Film Festival) will be improved, according to Francis Tolentino, chairman of the MMFF and MMDA (Metropolitan Manila Development Authority) this Tuesday, two days after the 2014 MMFF awards night.

“The purpose of the changes in the MMFF movie entries criteria is to elevate the status of Philippine movie industry, which unfortunately is not as healthy as compared to the past two or three decades.” Chairman Tolentino told reporters in a mini press conference.

“I cannot give you full details today, but the new rules will be posted online early January. For the meantime, I can tell you that the movie entries for the 2015 MMFF will have higher quality and not to make profit only.” Tolentino added, noting that horror, comedy and fantasy movies can still join.

Nevertheless, the MMFF chairman emphasized that the revisions were studied carefully and were finalized mid this year. He noted that the concern of “Bonifacio: Ang Unang Pangulo” producer Rina Navarro did not influence the decision to change the criteria for the 2015 MMFF movie entries.

Must Read: * How MMFF 2015 Winners Results Continue to Insult Filipino Movie Goers

This Monday, Navarro expressed her sentiments over the judging of choosing Best Actor and Best Actress. The two awards were won by Derek Ramsay and Jennylyn Mercado, respectively, for their movie “English Only, Please.” Robin Padilla and Vina Morales of “Bonifacio” were also nominated.

“I want to be educated. Being a first time producer, I really want to know the criteria for Best Picture. In layman’s term, I’m comparing it to a dish. If it’s delicious, it’s a winner. Therefore, the ingredients and the one who cook the food should also be declared as winners.” Navarro said in a morning show.

In line with this, Tolentino said that the jurors are not only the members of the MMFF but also some moviegoers and highly-respected people in the local film industry, including film director Laurice Guillen. For the criteria of Best Picture winner, he said it is composed of 25% content, 25% creativity and artistry, 25% technical excellence, and 25% Filipino, cultural or historical value.

Must Read: * How MMFF 2015 Winners Results Continue to Insult Filipino Movie Goers

“Bonifacio: Ang Unang Pangulo” won nine awards, including Best Picture, Best Cinematography, Best Original Theme Song, and the FPJ Memorial Award for Excellence. “English Only, Please” also won 2nd Best Picture, Best Director, Best Screenplay, Best Original Story, and Best Editing.

The ‘Amazing Praybeyt Benjamin 2’ starring Vice Ganda, currently leads the box-office, earning an estimate P172 million as of Monday, December 29. It was followed by ‘Feng Shui 2’ (stars Kris Aquino and Coco Martin), and ‘My Big Bossing’ (Vic Sotto and Ryzza Mae Dizon.)

For the new criteria of 2015 MMFF movie entries, many local film critics and moviegoers are pleased with the decision of the MMFF committee. One of them is UP Diliman professor emeritus of sociology Randy David, who is also a highly-respected journalist and father of GMA TV host, Kara David.

“Bagama’t alam natin na ang paggawa ng pelikula ay magastos at kailangan kumita ng producer at mga artista, huwag sana nating kalimutan ang matutunan ng mga manonood lalo na ng mga kabataan. Sa aking palagay, nararapat lang na muli tayong gumawa ng mga makabuluhang pelikula gaya ng dati.” David told TN.

(Although we all know that making a movie is expensive and that producers and actors should make money, we should not forget that the audience especially the youth should learn from them. In my opinion, it’s time that we should make more high quality movies just like before.)

“I’m glad MMFF has finally waked up after long years of sleeping. The funny thing is that those very low-quality comedy and fantasy movies are the ones doing well in the box-office. Let’s stop using the ‘masa’ to make money. Instead, offer them quality.” Apolinaria Magbitang (@apolopdiay) tweeted.

“Sad to say, comedy today is junk. If we really want to improve the entertainment industry, we should make world-class films. All you need is a good story, a good script, and a good director. Being a popular actor doesn’t always mean your movies are good.” Eugenio Alfonso III (@genealfonso) tweeted.

“High quality movies can also make money. I should know, I used to watch local movies back in the 70s and 80s. The 90s movies are still good. But now, even my teenage daughter doesn’t watch Pinoy movies and telenovelas. Korean dramas are definitely much better.” Ralph Lorenzada (@ralphlorenzada) tweeted.

Related Posts:

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* Why Korean Dramas are Eating Pinoy Telenovelas Alive
* Bonifacio: Ang Unang Pangulo Nominated for 2015 Oscars Best Foreign Language Film, First Time for the Philippines



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